Step 1: Create a Custom Variable to capture the "ct_click_id" Query Parameter
1.Open GTM Workspace: In your Google Tag Manager workspace, go to Variables in the left-hand menu.
2.Create a New Variable: Under User-Defined Variables, click New.
3.Configure the Variable:
NOTE: Pay attention to the variable name, we will use it later in our step-by-step guide.
Click Choose a variable type and select URL.
Under Component Type, choose Query.
In the Query Key field, enter:
ct_click_id, or if you use a custom query parameter to pass{CLICK_ID}use it instead ofct_click_id.
Click Save.
4.Verify the Variable: You should now see the variable listed under User-Defined Variables (in our case, Cointraffic - Click ID).
Step 2: Create a Tag to Send the "ct_click_id" value to Cointraffic
1.Navigate to Tags
In your GTM workspace, go to Tags from the left-hand menu.
Click New to create a new tag.
2.Configure the Tag
Name your tag descriptively (e.g., Cointraffic Tracking Pixel).
Under Tag Configuration, click Choose a tag type.
Scroll down and select Custom HTML.
3.Insert the Cointraffic Tracking Code:
In the HTML field, add the following tracking code:
<img src=”https://apps-pxl.ctengine.io/e?k=UNIQUE_PIXEL_ID&ev=EVENT_NAME&click_id={{Cointraffic - Click ID}}” alt=”” border=”0” height=”1” width=”1” style=”display: none !important;” />NOTE: The following code will insert an invisible tracking pixel (<img /> tag) on your page whenever the tag is triggered. This sends an event update to the Cointraffic network, ensuring that campaign performance is properly tracked.For a detailed setup guide, refer to our [S2S Tracking Pixel Setup].
4.Reference the Variable: Ensure the variable {{Cointraffic - Click ID}} (created in Step 1) is correctly included in the tag.
5.Set Up Triggering: Define when the tag should fire (e.g., on page load or form submission, depending on your tracking needs).
6.Save and Publish: Click Save, then Submit and Publish your changes in GTM.