In some isolated instances there may be times when our ad does not load, here are a few notes as to why this might be the case:
When traffic comes from a mobile device, the desktop ad will not be displayed – on average this is between 20% and 35% of visitors.
The site visitor is using a browser extension, software or another program to prevent ads – this can be as high as 40% of users.
The website or company limits have been reached and there is simply nothing to display.