Most casino campaigns combine a few formats. The display formats that perform best for player acquisition:
Pop-under - high volume at low CPM; the casino workhorse.
Native - blends into crypto content; see what are native ads.
Display / banner - reach and branding across the network.
For launches, jackpots and partnerships, add press release distribution through the Marketplace.
Much of gambling activity happens on mobile, and mobile formats (pop-under, notifications, sticky banners, in-app) tend to deliver 2-3× higher engagement than standard banners. See which ad format is best.