There's no single best format - the right choice depends on your goal, budget, GEO and timeline. Here's how the formats compare and when to use each. Many advertisers combine two or three for the strongest results.
Format | Best for | How it works |
Awareness + clicks at scale | Image/HTML5 banners (in-page, sticky, slide) across the network, CPM-priced. | |
Engagement, blends with content | Non-intrusive notification or content-integrated units that match the website's style. | |
Maximum reach / volume | Full-screen ad behind the active window; high volume, good for broad campaigns. |
How to decide
Awareness & branding → banners + press release.
Performance / sign-ups → native + banners with strong targeting.
Launch or big news → press release first, then retarget with display.
Limited budget → start with one format, then expand.
Not sure? Share your goal, GEO and budget and our team will build a custom media plan. You can also switch budget between formats mid-campaign.