Cointraffic runs on a CPM (cost-per-mille) bidding model - you pay for every 1,000 impressions your ads serve, and your bid together with your targeting decides how much volume you win. Because inventory is priced by auction, there is no single fixed rate: the more competitive your audience and GEO, the higher the CPM needed to win impressions.
What you pay depends on three things
Ad format - banner/display, native, pop-under and press release each have their own typical CPM range.
Target GEO - Tier-1 markets cost more than worldwide traffic.
Competition - popular verticals and premium placements push CPMs up.
Indicative CPM ranges by format
As a rough guide, CPMs start from around €1 for high-volume pop-under traffic and reach €10–€11+ on premium display placements (you pay per 1,000 impressions; Tier-1 markets sit at the higher end):
Display / banner ads: from ~€6 CPM, typically €8–€9, up to ~€11 on premium Tier-1 placements.
Native ads: from ~€6 CPM, typically €6–€8 - premium, high-engagement placements.
Pop-under: from €1 CPM, typically €1–€3 - the most cost-efficient format for large-scale reach.
Minimum budget to start
The minimum deposit is €3,000 per managed advertising campaign. We recommend €5,000 or more for a meaningful test that gives statistically useful results. Press-release-only campaigns start from €1,500. For campaigns of €5,000 or more, we include a complimentary set of animated HTML5 banners.
Want an exact figure for your project? Share your goal, GEO and preferred format with an Advertising Manager and we'll build a tailored media plan. New here? See how to create your first campaign.