Crypto advertising pricing and CPM rates
Cointraffic runs on a CPM (cost-per-mille) bidding model - you pay per 1,000 impressions, and your bid plus targeting decide how much volume you win. There's no single fixed rate; cost depends on four things.
What drives your cost
Ad format - display, native, pop-under and press release each sit in a different range.
Target GEO - Tier-1 markets cost more than worldwide traffic.
Competition - popular verticals and premium placements push CPMs up.
Targeting precision - narrower, higher-intent targeting costs more per impression but usually converts better.
Typical CPM ranges by format
Display / banner: from ~€6 CPM, typically €8–€9, up to ~€11 on premium Tier-1 placements.
Native: from ~€6 CPM, typically €6–€8.
Pop-under: from €1 CPM, typically €1–€3 - the most cost-efficient for large-scale reach.
Press release: from €1,500 per campaign.
Minimum budget
The minimum deposit is €3,000 per managed campaign, with €5,000+ recommended for a meaningful test and €1,500 for press-release-only campaigns. Campaigns of €5,000+ include a free set of animated HTML5 banners.
Not sure which format fits your budget? See which ad format is best or create your first campaign.