Guides
How to advertise crypto projects by vertical — exchanges, tokens & presales, NFTs, Web3/DeFi and casinos, plus channels, ad formats and compliance.
16 articles
Crypto ad targeting: GEO, device & audienceHow targeting works on Cointraffic - GEO, device and audience options to focus your crypto ad budget where it converts.
How to advertise a crypto project: a complete guideA step-by-step guide to advertising a crypto project - channels, ad formats, targeting, budgets, compliance and how to launch your first campaign.
How to advertise a crypto exchangeA practical guide to advertising a crypto exchange - goals, channels, ad formats, targeting, compliance, and how to launch.
How to advertise an NFT projectHow to advertise an NFT project or collection - audience, channels, ad formats, timing around the mint, and measurement.
Web3 and DeFi marketingHow to market a Web3 or DeFi product - audience, channels, ad formats, compliance constraints, and measurement.
How to promote a token or presaleHow to promote a crypto token or presale - awareness, trust, channels, ad formats, compliance, and launch timing.
Is crypto advertising allowed? Google Ads policy explainedCrypto advertising is allowed on most major platforms, but the rules are strict and differ by platform and country. Here's how Google handles it - and what it means for…
Crypto advertising pricing and CPM ratesHow crypto advertising pricing works on Cointraffic - CPM bidding, the four cost factors, typical CPM ranges by format, and minimum budgets.
Best crypto ad networks: how to chooseHow to choose a crypto ad network - the criteria that matter: formats, reach, targeting, pricing, transparency, anti-fraud, and support.
Why A Crypto Marketing Strategy Holds Pieces TogetherWhy is a crypto marketing strategy vital for success? Cointraffic explains how a plan connects your campaigns and optimizes results.
How To Analyse Campaign PerformanceAnalyze Cointraffic campaign performance effectively. Discover key methods & metrics for evaluating your crypto advertising results & ROI.
Some Of Cointraffic's Best Press Releases (Tips & Tricks)Write effective crypto press releases with Cointraffic's expert tips for distribution, engagement & brand reach.
What is CPM and how does CPM pricing work?CPM (cost per mille) means you pay per 1,000 ad impressions. Learn how CPM pricing and bidding work for crypto advertising on Cointraffic.
What are native ads?Native ads blend into a website's content for higher engagement and less banner blindness. Learn how native crypto ads work on Cointraffic.
What are pop-under ads?Pop-under ads open behind the active browser window for high-volume reach. Learn how pop-under crypto ads work and when to use them on Cointraffic.
What is GEO targeting?GEO targeting shows your ads only to users in chosen countries or regions. Learn how GEO targeting improves crypto ad performance on Cointraffic.