GEO targeting (geographic targeting) means showing your ads only to users in the countries or regions you select. Instead of paying to reach everyone, you focus budget on the markets where your crypto product is available and your audience converts.
Why GEO targeting matters
Relevance - reach users in markets where your offer, language and compliance fit.
Efficiency - stop wasting impressions on GEOs that don't convert.
Cost control - Tier-1 GEOs cost more; emerging markets are cheaper at higher volume.
Testing - compare performance across GEOs and shift budget to the best.
How to use GEO targeting on Cointraffic
When you set up a campaign you choose target countries, and you can run separate campaigns per GEO group to control bids. Start broad, review which GEOs deliver the best conversions via your tracking, then concentrate budget there.
Note on compliance: some products face advertising restrictions in certain markets - target only where you're permitted to operate.