Token and presale campaigns are about building awareness and trust quickly - while staying compliant. Here's how to approach it.
Note: presales and token sales face heavy restrictions on mainstream platforms, and may be regulated as securities in some markets. This is general information, not legal or financial advice - confirm local law before promoting.
1. Define the goal
Awareness, community growth, whitelist sign-ups or contributors - pick one and keep the message focused. Avoid promises of returns.
2. Lead with credibility
Coverage on trusted crypto media matters most for new tokens - press release distribution gets your news onto relevant outlets fast.
3. Add reach
Pair PR with display and native ads on crypto-native networks (mainstream networks restrict ICO/presale promotion).
4. Time it
Pre-launch: teaser + community building.
Launch: coordinated PR + paid push.
Post-launch: retarget and sustain awareness.
See the full playbook in how to advertise a crypto project, or create your first campaign.