Web3 and DeFi marketing
Web3 and DeFi products target a technical, sceptical audience - and face the tightest ad restrictions. The right channels and honest messaging matter most.
Note: DeFi trading protocols are restricted on Google and some markets regulate them; avoid guaranteed-yield claims. General information, not legal/financial advice.
1. Goals
Total value locked (TVL), active users, awareness or developer adoption - choose one focus.
2. Channels
Because mainstream platforms restrict DeFi (see Google Ads crypto policy), crypto-native networks, PR and community channels do the heavy lifting.
3. Targeting
Use audience and GEO targeting to reach informed users where you operate legally.
4. Measure
Track on-chain and on-site conversions, and double down on what works.
Full playbook: how to advertise a crypto project.