How to advertise an NFT project
NFT projects live or die by community and timing. Advertising should build hype before the mint and sustain attention after.
1. Know your audience
Collectors, traders and gamers behave differently - target the segment that fits your collection and utility.
2. Pick formats
Native ads blend into crypto content and work well for storytelling; display adds reach; press release suits big drops and partnerships.
3. Time around the mint
Pre-mint: build awareness and whitelist.
Mint day: maximise reach and urgency.
Post-mint: support secondary-market interest.
4. Measure
Track mints, secondary volume and community growth, and shift budget to the best channels.
See the broader guide: how to advertise a crypto project, or create your first campaign.