Track the events that matter - sign-ups, deposits and first-time deposits (FTDs) - so you optimise on depositing players, not clicks. Cointraffic supports two methods:
Google Tag Manager & S2S pixel - capture and pass the {CLICK_ID} via a GTM Custom HTML tag or the S2S pixel. This is the recommended setup for most casinos.
Server-to-Server (S2S) postbacks - server-side tracking for full-funnel events when you can fire postbacks from your backend.
Set tracking up before launch, then shift budget to the GEOs and formats producing the most FTDs.