Crypto Advertising Glossary
Key crypto advertising terms explained — CPM, native ads, pop-under, GEO targeting and impressions, with clear examples for advertisers and publishers.
4 articles
What is CPM and how does CPM pricing work?CPM (cost per mille) means you pay per 1,000 ad impressions. Learn how CPM pricing and bidding work for crypto advertising on Cointraffic.
What are native ads?Native ads blend into a website's content for higher engagement and less banner blindness. Learn how native crypto ads work on Cointraffic.
What are pop-under ads?Pop-under ads open behind the active browser window for high-volume reach. Learn how pop-under crypto ads work and when to use them on Cointraffic.
What is GEO targeting?GEO targeting shows your ads only to users in chosen countries or regions. Learn how GEO targeting improves crypto ad performance on Cointraffic.
